Why does email marketing offer such benefits to other
traditional forms of marketing? Why does
it give better returns on investment and customer engagement matrix than other
marketing techniques? Why would you invest time and resources to develop an
email marketing program? In this article,
1 Less Time and
Attempt.
Less Time and Attempt Take a moment to think about the
time and effort involved in structuring direct-to-consumer or direct
business-to-business campaigns using one of the two most common offline direct
marketing communications techniques.
Print postal mail: You will need to allow time for a
designer to create a mailing, usually through several long modifications. Then
print, cut and allow you to print in the envelope, if necessary, for the time
of print mailing.
With email marketing, however, you can usually change
marketing communication piece in less than two hours. Using the recurring email
template, all you have to do is to accept copy and graphics for any change in
the graphics, use easy database list queries such as to make available
decisions work can be completed in just a few hours and by an employee.
2 Real Time Messages.
As we talked about a print mailer or a telesales campaign
above, due to the extended period between the development and implementation of
the campaign you have to select "Long tail" marketing campaigns and
specials. Because marketing email can be completed within a few hours, you can
literally send a "day off" message to reduce the stock or to promote
limited time as needed. Unique real time to customers coming to your birthday
or anniversary
3 Personalize
Messages.
Because print mail campaigns, telecoms campaigns, and
even print, television and radio advertising campaigns should be mostly done in
"one-size-fit-all" format, so it is difficult for you to talk
directly to your customer. However, email marketing offers many dynamic
opportunities. Not only can you send personalized emails with your user name or
login name, but many email marketing solutions include personal information
such as sales or purchase history
4 Block User and
Customer Database Information.
As mentioned above, as you can break users with databases
or email of your customers, you can send a highly targeted marketing campaign,
which will result in sales increase as they are so special. For example, if you
sell flowers, you can find everyone in your database, which had ever bought
daffodil and then sent an email to them in April when the first daffodil
shipment arrives. Then you have your client database.
5 More Continuous
Communication.
Because it takes less time to create and send email than
other marketing and advertising channels, you can communicate more often with
your customers. Instead of being able to send them a flyer or catalog, once in
a month or once in a quarter, you can easily send them an offer once a week. Of
course, you can send them more than email if their email activity supports that
decision. However, you may want to note this.
6 Tests Marketing
Messaging.
Good marketing always means things are tested With email
marketing, it becomes easy to see what your users and customers will respond,
graphics, headlines, offers and even colours. This is incredibly easy to send
one version of an email to another part of your list and another version of an
email to a different part of your email list. Then, you can find out which
offers email marketing through very accurate tracking tools.
7 Information
dissemination.
When the last time you saw a customer posting in the mail,
they could get a friend who is interested? Or have you seen the advertisement
of a magazine and sent a family member who might want that product or service?
However, forwarding an email with a captivating or useful offer or pieces of
information takes only seconds and many users will do so. This means that not
only is there a widespread reach in your marketing effort, but also those
people
8 Reduce Overhead
Cost.
Email marketing can be done at a very low overhead cost
you do not need a ton of employees, designers or marketing analysts. You do not
need to pay for printing, postal mailing cost, phone line or ad rates. In fact,
there are services, such as email marketing, which allow you to host your email
marketing using a professionally designed template that you can then change to
your needs.
9 Better Selling and
Better Ability to Track User Engagement.
There can be no better marketing channel to help you
figure out what is successful and not with email marketing. Well-developed
email marketing platforms such as email marketing can provide tracking
information on how many people have opened an email, how many people clicked on
a link in the email, which specific link was clicked within the email , How
many people complained that an email.
10 Save the Planet
with Email Marketing.
It may look like a small part of the big picture, but we
all are trying to be more environmentally friendly these days! When you choose
email marketing as your primary customer communications and direct-to-consumer
or direct business-to-business marketing method, you can help save the planet
by reducing the number of trees killed for print marketing pieces. Will do. We
all want to help save the planet, and to the left of our marketing tool
